Friday, January 13, 2012

London 2012 Mascots

If your going to ask me, every mascot (especially the ones from the recent Olympiads), are talked about, not always in a good way, due to their weird look and symbolism. Of course you get various critics who claim that there were better options, with better symbolism. The London 2012 are not an exception to this rule. 




It is an Olympic year, and an important one for London since it is the host city of the coming Olympic Games. The mascots are Wenlock and Mandeville for the Olympics and the Paralympics respectively. Wenlock is named after the Shropshire town of Much Wenlock where in the mid 19th century the Wenlock Games became the inspiration for the modern Olympic movement. 
On the other hand Mandeville's name derives from Stoke Mandeville (Buckinghamshire) where Stoke Mandeville Hospital is located. Dr. Ludwig Guttmann set up a spinal unit in the 1940s. He tried to find ways to inspire the soldiers in his care by establishing the Stoke Mandeville Games, that were seen as a forerunner to the modern Paralympics. 






Merchandise is of course important for a global event like the Olympics and Paralympics, hence the mascots will help generate a respectable and large income for the organisers of the London Olympic Games, expected to surpass £70 million this year. They even have their own site (http://mascot-games.london2012.com/) where you can play games, explore their massive gallery, discover new sports and make your own mascot. 

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