Saturday, July 23, 2016

21st Century Olympic Games Emblems

Sydney 2000: The emblem represents the figure of an athlete, using typically Australian shapes and colours. The boomerangs and suggestions of sun and rocks, together with the colours of the harbour, beaches and red interior invoke the unique Australian landscape and its original inhabitants. The flash which transforms the silhouette of Sydney Opera House into a trail of smoke from an Olympic torch recalls the emblem of Sydney’s Olympic candidature.


Athens 2004: The 2004 Olympic Games emblem is a wreath made from an olive tree branch, or kotinos. The emblem is a reference to the ancient Olympic Games, where the kotinos was the official award of Olympic champions. In addition, the olive was the sacred tree of Athens. The colours of the emblem symbolise the shades of white and blue found in the Greek countryside


Beijing 2008: The official emblem of Beijing 2008 entitled "Chinese Seal-Dancing Beijing" cleverly combines the Chinese seal and the art of calligraphy with sporting features, transforming the elements into a human figure running forward and embracing triumph. The figure resembles the Chinese character "Jing", which stands for the name of the host city and represents a particularly significant Chinese style. The artwork embodies four messages: Chinese culture, the colour of red China, Beijing welcomes friends from all over the world, to challenge the extreme and achieve the perfect and promote the Olympic motto of "Citius, Altius, Fortius (Faster, Higher, Stronger).


London 2012: The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games. The word London and the Olympic rings are included in the first two digits of the new logo. "This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe. "It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world”.


Rio de Janeiro 2016: Passion and Transformation. Passion that unifies all Brazilians in organising the Rio 2016 Olympic and Paralympic Games; transformation in the pride of creating a new reality for progress; passion through sports, reflected in the drive and desire for achievement. The passion of the Carioca soul that extends a warm and friendly embrace, in a collective gesture that expresses our contagious celebratory nature. Passion and transformation of a city and an entire country, fuelled by the renovation of the Olympic and Paralympic spirit, projecting Brazil and Rio de Janeiro to the world. Passion and transformation of our planet and its people, by promoting a more interdependent, conscious and sustainable culture, as an inspiration to the present and a legacy for the future.



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