Thursday, January 20, 2011

You chose the price...!

A coffee shop owner in Prague, identifying that customers were getting less and less and seeing that the customers that went to his shop got irritated when they had to pay decided to let the customers decide the price they thought they should pay, whether it was for coffee, an alcoholic drink, dessert, beer or sandwich. His goal is to increase his profits during the economic crisis which prevails not only in Europe but all around the world.

The idea eventually led to great interest and the coffee shop is full of new customers who come again and again, bringing new customers each time. The owner has seen that many pay much more than they have to but others much less and others give barely few change. But this variety balances his income and profits.

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