Sunday, February 27, 2011

A boutique in the middle of nowhere

I can't say that I understand all the new trends and the commercial side of things but this belongs in the sphere of 'odd things'. A Prada boutique was built in the middle of a desert motorway in the Western part of Texas, USA. It was built for an artistic and commercial project in order to promote bags designed by Michael Elmgreen and Ingar Dragset, who spent for the whole project 80.000 dollars.

I just have two questions...Who works there and who will buy these designer bags in the middle of a motorway in Texas???