2012 was a special year for
London, since it held the Olympic Games. Still, the British capital has a feel
of greatness, due to the success of the Games. One aspect which fascinates
many, bringing excitement before, during and after the Olympics are the Mascots.
The mascots began their Olympic history since the 1972 Munich Games, becoming
therefore an important element of the Olympic image. As a popular image of
vitality, a mascot manifests the Olympic spirit, communicates the concepts of
each Olympic Games, promotes the history and culture of the host city and
creates a festive atmosphere for the games. Mascots act as a vehicle for
expressing the Olympic spirit to the general public, children and adults.
Here we will show all the mascots
from 1972 -2012. The varied sizes, colours, themes show the differences between
the host cities.
Waldi, the dachshund, was the
mascot of the 1972 Munich Olympics. Very popular in Bavaria, Waldi also
possesses qualities that are indispensable to an athlete: resistance, tenacity
and agility. These are among the reasons he was chosen to be the mascot. Waldi
was dressed in pastel colours in order to express the gaiety and joy of the
Olympic festival.
Montreal’s mascot from 1976 was
Amik, a beaver named for the Algonquian word for beaver, the national animal of
Canada, symbolising also hard work. Algonquian is the most commonly spoken
language amongst Native Americans in Canada.
The Moscow Olympic Mascot, 1980,
was called Misha, which was a bear, developed by the renowned illustrator of
children’s books Victor Chizikov. Misha became an instant international
success.
The 1984 Los Angeles mascot was
Sam, designed by Walt Disney. Sam is a cartoon eagle who is dressed in the
style of the legendary Uncle Sam, with a star-spangled background in red, white
and blue, the national colours of the USA. Commercial use of Olympic mascots
was initiated at this point.
The 1988 Olympic mascot was a
small tiger named Hodori, representing Seoul. Hodori was designed as a friendly
tiger that portrayed the friendly and hospitable traditions of Koreans. Ho
derives from the Korean word for tiger, whilst Dori is a diminutive for boys in
Korea. The friendly tiger of Seoul wore the Olympic Rings around its neck, much
like a medal, while sporting a traditional Korean dance hat on its head.
The mascot from the Barcelona
Olympics was a dog named Cobi. The Barcelona Olympic Organising Committee had
specially produced a TV series for Cobi to portray the spirit of the games.
Izzy, the mascot of the 1996
Olymic Summer Games in Atlanta, was the first mascot designed on a computer.
Izzy is an amorphous abstract fantasy figure whose name was derived from the
question: What is it?
Syd, Olly and Millie are three
native Australian animals chosen as mascots for the Sydney 2000 Games. They
represent earth, air and water. Olly, a name derived from the word Olympic, is
a kookaburra that epitomises the Olympic spirit of generosity; Syd, derives
from the Australian capital Sydney, which is a platypus that represents the environment
and captures the vigour and energy of Australia and its people; Millie
symbolises the millennium, which is an echidna, a technology whiz and
information guru, with all the facts and figures at her fingertips.
The Athens 2004 Olympic Mascots,
Athena and Phevos, with their wide feet, long necks and tiny heads, are based
on dolls, thousands of years old, found at archaeological sites in Greece.
Greek mythology had it that Phevos and Athena are brother and sister, named
after two Greek gods: Phevos, the god of light and music and Athena, goddess of
wisdom and patron of the city of Athens.
The 2008 Beijing Games mascots
were called Fuwa, meaning “Good Luck dolls”. They were designed by Han Meilin
1000 days before the opening ceremony of the 2008 Olympics. The Fuwas comprise
of five members, representing the five traditional Chinese elements that
include Beibel, Jingjing, Huanhuan, Yingying and Nini. The five figures also
represent the five Olympic Rings.

The London 2012 mascots were
Wenlock and Mandeville, the latter being the mascot for the Paralympics.
Wenlock’s name was inspired by the Wenlock Olympian Society, an annual Olympic
event held in Wenlock, England. Wenlock wears five bracelets, representing the
five Olympic rings. The three points on his head symbolise the three podiums of
the winners. The shape of his head is the same shape as the Olympic stadium and
on his body the logo of the game is printed. Mandevielle, on the other hand,
wears a pink watch set to 0:20:12 and on his head there are three points in
red, blue and green representing the agitos, which is the symbol of the
Paralympic Games.