Greece in London

“Up Greek Tourism” is a crowd funding grass roots initiative, promoting Greek Tourism, especially now that the Mediterranean country is going through an economic crisis. Up to now this group has funded a tourism campaign billboard in New York (Times Square), Washington DC and now London, Piccadilly Circus.

This initiative highlights how Greeks from all over the world wish to promote their country. Nevertheless, Greeks do this on a daily basis, through the Greek restaurants, the food, the wine,  the music, the plate smashing, the culture and religion, which each Greek takes with him when he moves to another country. We have all promoted Greece, the Greek islands, the Greek beaches, sea, sun, food, filoxenia etc. This billboard in London is part of this promotion of Greece to the world.